Job Profile For Advertising Jobs

Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the “selling cost” of a commodity.

Well that’s in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites.

You obviously wouldn’t get an executive post right after you graduate from an advertising school, but you can start at the base level then work your way up to different levels.

The work

Advertising work requires a lot of tolerance, and smartness on your part, as you would subject to working spontaneously, and be quick and immediate in briefing and planning. If you are an advertising sales rep then your work would be based on establishing a good clientele, and cracking the deal outright. Remember, the “selling cost”?

This is what your client is undertaking, and you have to convince him for more, and better, that’s exactly from where you have to rope in bigger possibilities serving as the intermediary between the customer and client.

Technical know-how about sales figures, sales accomplishments, target sectors, and follow-up is crucial. If you look into the job of an advertising sales director, or an advertising director, the focus of that post would be supervisory, and creating and placing ads would be the prime concern.

Levels of work

Whether you have specialized in sales or in graphics or in publishing or in media, an advertising job requires overall functioning of the position. It means you have to work your way through from making telephone calls, and e-mailing clients, to making plans and sales charts and account figures, drafts and contracts.

Mainly, advertising account executives focus on accounts, consultants provide strategies, publishers enthrall upon print media, and sales reps work on marketing and sales process, and a director plans and places, and looks after the overall process.

The job can also be conducted on-site, with web portals etc, and there an ad sales rep works to get clients, take up slots and ad spaces on the internet. Not only this, but in this job you have to be ready for additional responsibilities like coordinating staff, making various reports, and checking status of campaign constantly.

Opportunities you’ll have

Working in an advertising agency would be beneficial as you can earn lucrative salaries depending upon your post, size and demography of your agency. Advertising employment is mainly based in media, newspapers, magazines, periodicals, web portals, on-site work, and TV or radio stations.

You need to have a Bachelor’s degree in advertising or journalism and minimum experience and for directorial posts, min. 5years of field experience. According to the Bureau of Labor Statistics (BLS) advertising jobs promise an increment, in various sectors, so you can vouch for it.

Advertising employment opportunities come to you if you are ready to work upfront always, be available 24×7, and are innovative.

Advertising Sales Director

An Advertising Sales Director develops, decides, implements, regulates and manages the advertising strategy of a company, both from the business and sales point of view. Is is the job of an advertising sales director to make future projections, forecasts and budgets for advertising related to sales. Advertising directors often work in harmony with marketing and public relations department. They develop and manage various strategies relating to the promotion and advertising of a product or service.

They negotiate agreements related to the same with various sales representatives and promotional agencies. They are responsible mainly for the placement of ads and managing the development and promotion of sales materials. They focus on efficient management of advertising sales representatives to carry out the promotional work smoothly.

The advertising director is responsible for overall promotion efforts and endeavors. He may oversee creative staff as well as account executives, from media directors to sales representatives. The director may employ the use of various media resources for his advertisement ventures such as internet, television, radio, hoardings and other growing number of media applications. They generally hold a bachelor’s degree in advertising, journalism, media studies, marketing, mass-communication or related areas.

An Advertising Sales Director is required to be efficient in handling public relations human resource management. He should be efficient and self-motivated with good presentation skills. An ideal sales director should be creative and imaginative to generate new concepts and ideas, good written expression, written and verbal comprehension and work efficiently in a team. Advertising Director Responsibilities

Job Responsibilities of a Advertising Sales Director include the following:

Design and develop a brand image and recognition for customers’ products or services.

Develop and direct advertising campaign to create brand name and awareness among consumers.

Create and implement strategies for promote sales of products and services.

Work with creative teams to implement brand building and promoting strategies.

Make forecasts, budgets and future projections to manage cost effectively.

Conduct team meetings at regular intervals to ensure smooth advertising campaign for the client.

Conduct meetings with clients to know specifications and convey the same to creative heads.

Handle projects and deliver the requirements of clients within deadlines.

Monitor every aspect of advertising campaign till the completion.

Most advertising directors do no enter the workforce at the executive level. They have to work their way up through the ranks of the advertising world to the director level. Some even start off as advertising sales agents, assistants, market researchers or analysts and gradually work they way up to the position of an accounts executive or advertising manager before reaching the director level.

Becoming an Advertising Director for an Advertising Firm

Are you a creative person? There are different kinds of jobs available these days. People usually choose their field according to their interest in a particular field. You must always make sure that you choose your field out of interest and not out of compulsion.

Whichever job you choose you must be satisfied with your work so that you can enjoy working. If your prefer creativity over technical issues then you can surely look for the advertising jobs. There are few openings in the advertising agencies present in the country.

If you have the capability then you can become an advertising director for a reputed agency. But for this post you need to have proper work experience related to this field. Advertising director jobs are also one of the best paid jobs. People who work in an advertising agency usually have a high rate of payment.

Before you join the industry as an advertising director it is important for you to find out what these people actually do. The directors need to oversee the promotional campaigns as well as designs for the radio, print, TV as well as internet.

Other than this they also have other important duties. They need to oversee the copy writers, account executives and graphic artists for the creation as well as the distribution of the promotional materials, slogans and commercials. Other than this, they are also required to perform a number of activities.

You must never think that job as an advertising director is an easy one. This is quite a high post and hence you need to be very responsible. If you do not have the capability to take the responsibility and lead people then it is better not to go for this post.

Creativity is the other keyword for this post. If you are looking for advertising director employment then you can surely look for them on the internet. There are various job sites which can help you send your resume to the right kind of employer. Different countries usually have different kinds of requirements for their agencies.

You can surely choose the best advertising firm present in your country for the advertising director jobs. But you must remember that becoming an advertising director for the best advertising firm might not be very easy.

If you are a fresher then you might not be suitable for this particular post. It is essential to have few years of experience in the advertising industry before you opt for an employment as an advertising director.

The competition in the global market will create a lot of demand for the advertising director for an advertising firm. It is also important for the person to have good communication skill specially writing skills. Other than this, they must also have good knowledge about certain computer software and application.

So if you think you are fit for the job then start posting your resume today to get interview calls from reputed advertising agencies. Also pay attention to the cover letter.